Geoff Peveto strolled leisurely through academia before moving to Austin in the ’90s and publishing Peterbelly, a globally distributed arts and music magazine. In 2001, Geoff founded Factor27, a collaborative design studio featured in publications by Taschen, Print, Communication Arts, Swag, and The Art Of Modern Rock. In 2004, he founded The Decoder Ring Design Concern, a multidisciplinary agency specializing in work with the music industry, including artists such as Willie Nelson, The Rolling Stones, Spoon, and Modest Mouse. Concurrently, he worked with Frank Kozik to found the American Poster Institute and organize the Flatstock Poster Conference, which he ran until 2017 when he had a rad kid. Geoff is currently the Studio Director at Preacher.
2025 Festival Session