Roj Rodriguez is an Austin-based photographer. His first book, Mi Sangre, is a visual ballad to the land of his parents and to Mexicanidad as it is expressed on both sides of the U.S. / México border. Raised, educated, and trained in Houston, Roj later moved to New York City where he would live, love, and work for almost two decades, first as an assistant photographer to photographers such as Mark Seliger, Terry Richardson, Brigitte Lacombe, Mary Ellen Mark, and other well established photographers in the industry, and later to establish himself as an artist and commercial photographer. His commercial assignments gave him the opportunity to travel around the world and meet people from different cultures. This awoke in him a desire to deepen the connections to his own cultural roots.